Wednesday, 11 November 2009

Google Local - Why didn't this work?

Consider the two search terms:


Click on the links and you will see that:
  • "Hertz Car Rental near neutral bay, australia" returns exactly what one would expect - Hertz locations near to Neutral Bay.
  • "Your search - Hertz Car Rental near to Neutral Bay, Australia" - did not match any documents.
The difference is not caused by the capitalization of the place name but the "near" versus "near to".

So be careful what you search for, especially if, like us, you automatically generate search terms...

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